Bridging Retail & Mobility through Strategic UX
Project Description
- Title: Le Fleur Responsive Floral E-Commerce Site
- Year of Creation: 2024
- Certification: Google UX Design Professional Certificate
- Team: Solo Project (Sole Designer)
- Role: UX Research, UX Designer, UI Designer, Brand, Logo, & Web Designer,
- Media: Figma (Prototyping & Wireframing), Canva Generative AI (Product Visualization), Canva (Logo Design and Branding)
Objective
Design a comprehensive, responsive e-commerce experience for Le Fleur, a fictional San Francisco floral boutique. The objective was to develop a cohesive brand identity and a mobile-first digital solution that allows busy, on-the-go professionals to seamlessly transition between devices while maintaining a high-fidelity, consistent shopping experience.
Synopsis
Developed as part of the Google UX Design Professional Certificate, Le Fleur is a responsive web project focused on accessibility and user efficiency. I developed the entire brand ecosystem, including the logo and a custom visual language. Recognizing that the target demographic (busy professionals working in San Francisco) primarily utilizes mobile devices for high-intent purchases, I prioritized a mobile-first architecture. To ensure visual consistency across the product catalog, I utilized Canva’s Generative AI to produce bespoke merchandise imagery that aligned with the brand’s eco-friendly, minimalist aesthetic. This project demonstrates my ability to navigate the full design cycle: from initial wireframing and prototyping to delivering a polished, cross-platform retail experience.