Optimizing Influencer Reach through Integrated Web Design
Project Details
- Title: gg.stelleson Influencer Hub & Portfolio
- Year of Creation: 2024
- Class Project: Created for Principles of Web Design and Technology II CMST 386 (Fall 2024)
- Team: Solo Project (Sole Designer)
- Role: Web Designer, Digital Strategist
- Media: HTML/CSS (SEO Optimization), Brand-Integration Design, Content Strategy.
Objective
Design a centralized digital ‘hub’ for gaming influencer gg.stelleson that harmonizes an established brand identity with high-performance web technology. The goal was to develop a multi-functional platform with an integrated blog, art gallery, and social media directory, while utilizing SEO-optimized coding and meta-tag strategy to maximize search engine visibility and user retention.
Synopsis
Working with an established brand identity, I designed a comprehensive web portal for gg.stelleson to serve as a consolidated ecosystem for her global following. Developed for my Principles of Web Design and Technology II course, the project focused on SEO-optimized web design. By prioritizing SEO best practices and clean, semantic coding, I ensured the site functioned as both a content hub and a discoverability tool. This project demonstrates my proficiency in front-end development, metadata strategy, and brand-consistent UI design.